14 principles of multimedia learning pdf

Jan, 2018 a multimedia learning environment, in order to be considered as effective, must follow some basic principles that should be taken into account in the design of multimedia educational applications. Five common but questionable principles of multimedia learning1. Mayer is professor of psychology at the university of california, santa barbara, where he has served since 1975. Multiple means of engagement to support affective learning i. The14principlesof multimedialearning multimedia principle deeper learning from words and pictures than from words alone modality principle words presented as narration rather than on screen text redundancy principle words are presented as narration rather than as both narration. Considering how to engage students in learning through activities such as collaborative learning, instructional games and simulations, and real and virtual tours. Sorden mohave community collegenorthern arizona university abstract multimedia learning is a cognitive theory of learning which has been popularized by the work of richard e. Mayers principles for multimedia learning instructional. The cognitive theory of multimedia learning is consistent with the three learning principles summarized above.

The multimedia principle is a theory studied in depth by richard mayer that states words and graphics are more conducive to learning, rather than just text or graphics alone. What we know about learning and how we can improve the teachinglearning interaction 1. Have you ever been asked to design an e learning course, module, or interaction you knew wouldnt help the targeted audience. Mayer is professor of psychology at the university of california, santa barbara, where he has served since. They are based on the premise that e very student is a. With the advancement of technology and increased use of electronic devices, interactive multimedia learning has been a point of interest in medical education. Multimedia words and pictures together are better than words or pictures alone but, following the other principles, keep it simple. The cambridge handbook of multimedia learning is unique in offering a comprehensive, uptodate analysis of research and theory in the field, with a focus on computerbased learning. Mayer university of california, santa barbara abstract people can learn more deeply from words and pictures than from words alone. Now that weve established the cognitive psychology foundation, lets move on to summarizing each principle.

Mayers principles of multimedia design pitt online. Beginning with cognitive load theory as their motivating scientific premise, researchers such as richard e. His ongoing experimentation has uncovered a number of principles useful to those developing asynchronous and synchronous online instruction. Pdf social and instructional scientific methods that employ constructs of multi media. This principle is based on 14 experimental tests in which half produced negative. These principles are expected to underpin learning and teaching practices across all sectors state schools in queensland.

Ideas that need to be associated should be presented contiguously in space and time in the multimedia learning environment. What we know about learning and how we can improve the teaching learning interaction 1. In the lecture notes, there are 14 multimedia principles that people can look up and practices in order to. Aug 09, 2012 based on mayers principles of multimedia learning. Chapter 14chapter 14 applying cognitive learning theory in the classroom classroom this chapter will help you understand cognitive learning theory and its various applications to teaching and learning. Richard mayer on multimedia learning my love for learning. Image principle people do not necessarily learn better from a multimedia lesson when the speakers image is added to the screen. Mayer adopts a constructivist view of learning in which multimedia are not simply information delivery systems, but rather cognitive aids for knowledge construction p. The14principlesof multimedialearning multimedia principle deeper learning from words and pictures than from words alone modality principle words presented as narration rather than on screen text redundancy principle words are presented as narration rather than as both narration and onscreen text spatial contiguity principle. May 01, 2014 the 14 principles of multimedia learning 1. Learning about knowledge and knowing about learning knowing about knowledge learning involves the acquisition of knowledge. What do e learning designers need to know about the principles of multimedia learning. Here, the words that are associated with the pictures of the parts of the atom are not close to their picture. These principles were expanded upon in elearning and the science of instruction, coauthored by ruth colvin clark.

Sep 08, 2017 in this video, we will discuss mayers principles of multimedia design, which are guidelines for creating educational multimedia with characteristics shown in research to improve learning. Principles of multimedia learning center for teaching. Mayers 12 principles of multimedia learning are a powerful design. Segmenting principle people learn better from a multimedia lesson is presented in userpaced segments rather than as a continuous unit. A potential problem is that the processing demands evoked by the learning task may exceed the processing ca. Five principles for mooc design 128 dents should be able to reconsume the course content they did not understand and the instructor should adjust the course content that was not well received. Cognitive psychologist richard mayer has made it his lifes work to understand how technology such as multimediacan support and enhance learning.

Nine ways to reduce cognitive load in multimedia learning. Multimedia principle cognitive theory of multimedia learning. Multimedia learning, cambridge university press 2001 richard e. The cambridge handbook of multimedia learning edited by. The cambridge handbook of multimedia learning constitutes the worlds. Richard mayer is professor of psychology at the university of california, santa barbara. Figure 2 summarizes the cognitive theory of multimedia learning mayer.

In 2001, he set out his principles for multimedia learning, which have become a standardised approach in instructional design methods these principles were expanded upon in elearning and the science of instruction, coauthored by ruth colvin. Klaas illustrated this with simple elegance by showing a the word circle, then a separate picture of a circle, followed by a picture of a circle with the word circle on the some slide. In the book multimedia learning cambridge press, 2001, richard e. Six common but mistaken principles of multimedia learning. A fundamental hypothesis underlying research on multimedia learning is that multimedia instructional messages that are designed in light of how the human mind works are more likely to lead to meaningful learning than those that are not so designed.

Multimedia learning principles for elearning designers. In 2001, he set out his principles for multimedia learning, which have become a standardised approach in instructional design methods. Purpose for the last dozen years, my colleagues and i at the university of california, santa barbara ucsb have been investigating the nature of multimedia learning with a goal of building a researchbased theory of how people learn from words and pictures. The cambridge handbook of multimedia learning, first published in 2005, constituted the worlds first handbook devoted to comprehensive coverage of research and. This seemingly simple proposition which can be called the multimedia learning hypothesis is the main focus of the cambridge handbook of multimedia learning1.

Drawing on ten years of research, the author provides a cognitive theory of multimedia learning and seven principles for the design of multimedia messages. The 14 principles of multimedia learning lessons tes teach. Cognitive theory of multimedia learning mayer learning. The cognitive theory of multimedia learning is the foundation for the multimedia learning research, and it consists of 3 principles of cognitive science to help guide the understanding on how people learn with multimedia lessons. We use cookies to distinguish you from other users and to provide you with a better experience on our websites. In this video, we will discuss mayers principles of multimedia design, which are guidelines for creating educational multimedia with characteristics shown in research to improve learning. Multimedia learning happens when we build mental representations from words and pictures. Now that weve established the cognitive psychology foundation, lets. These three principles expand into more detailed guidelines and checkpoints that teacher.

Multimedia learning 1 a cognitive theory of multimedia learning. Mayer, john sweller, and roxana moreno established within the scientific literature a set of multimedia instructional design principles that promote effective learning. The case of cognitive overload let us consider what happens in multimedia learning, that is, a learning situation in which words and pictures are presented. Active humans engage in active learning by attending to. Mayer discusses twelve principles that shape the design and organization of multimedia presentations. In short, this book summarizes research aimed at realizing the promise of multimedia learning that is, the potential of using words and pictures together to promote human understanding. Modality principle screencastomatic free online screen recorder for instant screen capture video sharingtemporal contiguity. Pdf 3 cognitive theory of multimedia learning semantic. Researchbased principles for multimedia learning richard e. The animation and interactivity principles in multimedia learning mireille betrancourt abstract computer animation has a tremendous potential to provide visualizations of dynamic phenomena that involve change over time e. Limited humans are limited in the amount of information capacity that they can process in each channel at one time. The boxes represent memory stores, and the arrows represent cognitive processes. Pdf multimedia learning applying multimedia learning to social. Principles of multimedia design chapter 14 multimedia.

Figure 2 summarizes the cognitive theory of multimedia learning, which is intended as a framework for explaining how multimedia learning works mayer, 2001. It is important to note that m eaningful learning is not synonymous with active learning. The theory is based on the idea that learners learn better when they engage in relevant cognitive pressing such as attending to the relevant material in the lesson. The cognitive theory of multimedia learning sorden. The cognitive theory of multimedia learning is based on three cognitive science principles of learning. Faculty center for learning development 12 principles of multimedia learning if you are designing a powerpoint presentation, developing an online course or preparing to flip your classroom, you may need to reconsider how you will get students to engage with the material without the traditional facetoface interaction. Based principles for designing multimedia instruction. Principles for multimedia learning based on social cues.

The findings are useful as well to those creating participant guides and job aids, and to those. The cognitive theory of multimedia learning stephen d. Since the first edition appeared in 2005, it has shaped the field and become. A cognitive theory of multimedia learning based on three main assumptions.

Tata mcgrawhill education, 2006 multimedia systems 727 pages. Using mayers 12 principles of multimedia learning prezi. Coherence principle people learn better when extraneous words, pictures and sounds are excluded rather than included. Three assumptions of a cognitive theory of multimedia learning assumption description dual humans possess separate channels for processing channels visual and auditory information. Mayers principles for multimedia learning instructional design. In the handbook multimedia learning cambridge press, 2001, richard e. Many of these principles have been field tested in everyday learning. Mayers best known contribution to the field of educational psychology is multimedia learning theory. Voice principle people learn better when the narration in multimedia lessons is spoken in a friendly human voice rather than a machine voice.